A senior, client-side approach to marketing strategy
We help financial services and infrastructure organisations set a clear marketing and communications strategy, and then make it happen. We join your team as senior partners: defining areas needing improvement, engaging the right people at the right time, and staying to see it through.
The ClientSide effect
Without ClientSide, strategy can stall: agencies and internal teams pull in different directions, marketing stays reactive and a rebrand never delivers its full value. With ClientSide, you get a clear strategy, joined-up teams, structured programmes and measurable change across the business.
Structure for success
Good marketing takes more than a clever campaign, a new logo or a slick website. It depends on understanding your clients, being clear about where you’ll win, and having the right building blocks in place from the start. By joining early, we help you set the strategy and embed the structures that turn it into lasting commercial value.
See the full picture
We bring a rare dual perspective: years inside leading brand agencies, and years inside the businesses that hire them. That means strategy grounded in commercial reality, clearer communication, closer working relationships and momentum that lasts beyond any single project.
Many clients keep us on a retainer as strategic counsel to their marketing and leadership teams, leading or supporting work as their needs change.
Founded by
Gemma Burdett has spent her career on both sides of the table: leading client relationships at world-class brand agencies including Interbrand, People Made and Luxury Branding, and working client-side as Global Marketing Specialist at Mott MacDonald. She founded ClientSide to give organisations senior marketing and communications strategy that’s built to be delivered.
Her clients range from global infrastructure and engineering firms to international wealth management, where she has helped shape audience strategy and bring teams together behind one voice.
