A refreshing approach to brand transformation

Our consultants ensure that your rebrand is properly set up to win, from the get-go. As a valued team member, we’ll help define project requirements and then engage the right people at the right time to activate your new brand throughout the business.

Get more from your rebrand, within a timeframe that suits you.

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The ClientSide effect

Without ClientSide, the rebranding process can be chaotic and stressful. With ClientSide, you benefit from clear communications, smooth handovers, structured programs, and measurable change within your business.

Structure for success

An effective rebrand takes much more than a flashy new logo, catchy web design or clever slogan. It’s also dependent on having the right building blocks in place – from the start. Process and attention-to-detail matter. By joining the project early, we’ll help you embed the necessary structures to maximise value further down the line.

Without ClientSide

Agency working independently – not sure what’s going on

With ClientSide

Clear communications, working collaboratively

Without ClientSide

Left holding a brand guidelines document but no idea what to do next

With ClientSide

Smooth handover and plan of action for activation

Without ClientSide

The investment in a rebrand feels wasted as the results are disappointing

With ClientSide

Measurable change inside the business and all departments buying in

Without ClientSide

The programme lacks the structure it needs to gain maximum value and long-term benefits

With ClientSide

Put the building blocks in place to secure the rebrand’s commercial potential
two young women creatives looking at photos laid out on a table

See the full picture

Our team is uniquely positioned to help you get the most from your project, as we have extensive experience of bringing brands to life within both brand agencies and successful businesses.

This dual perspective results in clearer communication, closer working relationships, a smoother transition and continued momentum once the agency work is complete.

It often continues on a retainer basis as it is not uncommon for us to then be a go-to resource for your Brand and Marketing teams, leading or supporting on any number of projects.

Founded by

Gemma Burdett brings years of experience from world-class agencies like Interbrand, PeopleMade and Luxury Branding. She founded ClientSide to bridge the gap between agency and client-side needs. Her rigorous training and natural leadership make her a trusted advisor who brings the best out of multi-disciplinary teams.

Gemma Burdett photo